Advise. Facilitate. Create
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Selecting from a range of professional templates we build a custom website for you based on your discussions with Pennylane.

This template process provides benefits such as extensive customization, responsive design to ensure your website appears properly on mobile devices, automatic site updates for new devices and software that arise in the marketplace, excellent on-going tech support and an efficient back-end user interface with no coding.

In addition, the use of template architecture helps keep costs reasonable for both the original build and future updates - by you or us.

The fee for the build is CA$550.00.

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What's included:

  1. Domain name search and registration (
  2. Image optimization and resizing for your website
  3. Full screen landing page
  4. Work galleries - we recommend up to 20 images in each gallery and the fee includes working with up to 45 of your images (additional $3 per image afterwards).
  5. Captions for all artwork
  6. Biography page
  7. Artist Statement page
  8. Curriculum Vitae page
  9. Contact page
  10. Social Media integration for up to 3 platforms


CA$550.00 is for the build, which assumes the artist will provide all visual assets and written material. It does not include vendor subscription costs for domain or web hosting. These typically cost approximately $20 per month. Please contact with any inquiries and or to get a quote.

How we build it:

At this time we recommend and use 3 different template providers based on a balance of price and sophistication however we are open to working within your preferred provider.


The best known of the template providers, Squarespace offers great customization options, superb customer service and a simple, intuitive admin area which makes small future updates and edits easy (we mean time efficient) for us - or an artist to do themselves.

CAD$20 - 25 per month vendor subscription.


Our top suggestion, Photofolio is the best template provider we have found. It offers very sophisticated customization options along with excellent tech support and tools such as a PDF creator, emailing images directly from the site and ecommerce options. But it’s still the design customization features for fine tuning that edge the others out - if you want a gorgeous site, and your budget can accommodate this monthly fee, this is the one.

US$34 per month vendor subscription.




Custom Add-Ons:

We also offer a range of other items to enhance your new website.

1. Custom favicon creation and insertion CA$45.00
That little logo that you usually see on the browser tab, mobile devices, etc. A nice touch for a slick finish, this replaces the one automatically inserted by a website or template provider.

2. Branded email under your domain name CA$100.00
For example - this is an important one for a professional touch and artist brand reinforcement in all your communications.

3. Additional galleries or images CA$5.00 per image
While we like to keep nice, tight edits on your site for artists with a large inventory we can add as many images as you like to your new site.

4. Mailchimp account and mailing list creation with integration into your website CA$125.00
We can set you up with a Mailchimp account and a place for your list of contacts who need to know about new work, exhibitions and other career milestones. Currently you can have a basic account with up to 2000 subscribers before your start incurring fees from Mailchimp. We integrate this into your website by adding a "subscribe" button so you can start collecting contact information from your visitors (this goes straight to your Mailchimp subscriber list). For an additional $75 fee we can also layout a template for you in Mailchimp, for your newsletters or outreach, which can be re-used for all your future mailings. You can also add this to your social media presence to gather additional subscribers who are interested in your work.

5. Professional photography services no fee for referral
Do you need your work professionally documented?
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