Pennylane believes that a successful artistic career begins with strong work. Her approach prioritizes artistic development, conceptual clarity, and a distinct creative identity as the foundation for meaningful growth.

Pennylane Shen is an artist consultant, curator and educator. Since 2006, her company Dazed & Confucius has offered one-on-one consultations to over 1000 artists each year in addition to business development seminars to audiences worldwide. While Dazed & Confucius caters to artists' needs such as marketing and career support, what sets them apart from other artist consultants is their core philosophy. Dazed & Confucius prioritizes strong concept and identity building and attention to the quality artwork itself first and foremost.

Pennylane holds a Master’s Degree in Visual Culture Theory from New York University and has delivered over 200 talks, lectures, and presentations internationally, including at TEDx Victoria, CreativeMornings Vancouver, and the Chinatown Storytelling Centre. She also brings more than a decade of experience working in commercial galleries, including Bau-Xi Gallery, Canada's longest-established commercial art gallery.

Among her curation and education projects are Splash Arts Umbrella Art Auction, the NYC Crit Club Canopy Program, The University of the Arts London and The Vancouver Mural Festival. An avid supporter of art and wellness, she sits on the board for the Vancouver General Hospital and UBC Foundation, collecting notable art pieces for hospital walls.

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