outbox: Digital Development for the Working Artist

2 Hours

OUTBOX is a unique seminar designed specifically for fine artists interested in developing their online presence and promoting their work in a professional and efficient way. This seminar may include, but is not exclusive to the following topics:

PRINT MATERIAL:

• The purpose and production of takeaway cards and branding.

• How to create a well-designed artist takeaway.

INSTAGRAM FOR ARTISTS:

• An Overview of Types of Posts: creating and clarifying goals

• Creating effective content

• Tools for Artist Instagram users

• Selling online: The Hold and Release vs. Drip Method.

WEBSITES:

• Creating specific website designs for fine artists.

• What features are important for viewer navigation for your clients, industry and galleries.

• Common mistakes on artist websites.

• E-commerce and sales through online platforms.

ARTIST NEWSLETTERS:

• Creating a template and set content.

• Strategies and protocol around building an audience

VIRTUAL GALLERIES:

• Navigating 3D exhibition spaces as alternative options for selling and showing

• Viewing collections of work in context and at scale

For questions regarding booking or rates for private groups and non-profit institutions, please contact info@dazedandconfucius.com.