How it Looks:
Trends and Techniques in Contemporary Framing, Hanging and Presentation
How a piece is presented is a crucial part of the final product. In the commercial art industry, it can often make or break a sale. When developing an exhibition, considering the space, the order and how the work is displayed is essential to the total experience. For shipping long distances, conservation and museum-display specialized steps in protection and documentation must be taken into account.
The Way it Looks is a 80-minute seminar covering contemporary styles and trends in framing, hanging, labeling and presentation of artwork. Although this seminar focuses mainly on 2-dimensional media it is applicable to a variety of contexts, emphasizing the importance of protecting artwork for longevity and archival purposes in a cost-effective and practical manner.
Reviewing multiple examples in contemporary ways of presentation from photography, works on panel, canvases, illustration and prints behind glass and examples that require no framing at all, Pennylane covers a wide spectrum of practical and gallery-quality display techniques.
For questions regarding booking please contact firstname.lastname@example.org.