Advise. Facilitate. Create

Artist Consultations

Artist Consultations

Pennylane offers consultations, small-group critiques and seminars. Individualized consults are an intimate one-on-one critique of artwork and goal-setting. Consultation itineraries vary depending on the artists’ needs. Topics may include: feedback and criticism, creating a body of work, developing promotional tools, approaching galleries, and identifying an audience. Small-group critiques focus on guided discussion, brief critique and guidance to groups of 8 or less. There are a variety of seminar topics based on Professional Development for Artists, see below for more.


Individual consultations with Pennylane consist of 80 minutes spent in the artist's home or studio. During this time Pennylane offers an initial assessment of the artist's body of work followed by a discussion and plan for the short-term future. Follow-up consults are booked every 3 - 5 months.

Small group Critique

Small Group Critiques are ideal for organizations, artist collectives or groups of 8 or less who individually may not be ready for a one-on-one consult but share similar needs in terms of professional and artistic advisement. Through a series of pointed questions, each artist receives personal and collective critique.


Seminars include Navigating the Art Industry: Professional Practices for the Emerging Artist, How it Looks: Trends in Contemporary Framing and Presentation and How it Sounds: Practical Writing for the Working Artist. Navigate through the link to learn more about each one, including duration, rates and upcoming seminars in your city.